Hi! I am Rajve.
Product Leader
I build platform-led growth systems centered on user value - driving retention, engagement, and clean scale.
Capabilities
Building systems that drive measurable business outcomes.
Funnels, experimentation, and personalization at scale.
Churn prevention, winback, and lifecycle automation.
Habit loops, value reinforcement, and relevance.
Reusable primitives with low marginal cost.
Experience
Director of Product Management · Walmart+
Membership Platform
Reusable platform for Assist & Student: eligibility integrations, sign-up + switch with proration, annual reverification.
The Strategic Bet
The counterintuitive bet: lower fees for your highest-frequency shoppers. The thesis - growing wallet share among price-sensitive cohorts would more than offset reduced fee revenue. Data proved it: discounted-tier members significantly increased total spend, compounding market share while reinforcing Walmart's everyday low price promise.
Payments Engine
Core billing, renewal, and recovery engine with retries, dunning, and payment method management.
The Strategic Bet
Involuntary churn - members lost to payment failures, not intent - is the silent killer of subscription businesses. We built an aggressive recovery engine that transformed what most programs accept as unavoidable attrition into a compounding growth lever for Walmart+.
Retention System
Personalized cancel journey with churn risk signals and dynamic value reinforcement.
The Strategic Bet
Show at-risk members exactly how the membership served them, and offer ways to customize rather than cancel. Through aggressive experimentation on messaging and save offers, we turned the cancel flow into a retention engine - directly fueling the compounding growth effect.
Trust & Safety
Integrity platform with heuristics, AI/ML models, and human review to prevent abuse.
The Strategic Bet
Bad actors are a silent tax on membership economics. We introduced strategic friction at enrollment to filter illegitimate sign-ups and deployed AI/ML heuristics with human review across the member lifecycle - dramatically improving the unit economics and health of the entire member population.
Access Expansion
Enabled SNAP EBT for Pickup & Delivery - accelerated nationwide rollout during COVID-19.
Why This Matters
During COVID-19, I led Walmart to become the first major retailer to accept SNAP EBT for online grocery orders - expanding access for the most vulnerable when they needed it most. The growth in SNAP wallet share was immediate, and has compounded to this day. This one is close to my heart.
Leadership
Built high-performing PM org, influenced exec priorities, aligned cross-functional orgs.
Philosophy
I build teams around high-growth individuals, give them real ownership, and clear the path - while maintaining founder-mode depth on the work itself. The best PMs don't need to be managed - they need context, trust, and air cover. My job is to set the bar, create clarity, and let sharp people run.
E-Commerce & Digital Product
Macy's Tech
Owned digital merchandising and site discovery for high-traffic programs. Led Beauty category strategy (>$500M) and a cross-functional team spanning Product, Engineering, and Marketing.
Charlotte Russe
Drove site discovery and conversion through navigation, search, and category optimization. Owned A/B testing roadmap and digital merchandising execution.
Early Career
Launched luxury brands (Paul Smith, Etro) in India at Genesis Luxury. Marketing and PR at Elle Magazine. Built foundations in brand strategy, campaign execution, and market entry.
Press
Walmart press releases referencing products I directly led.
Launch of Walmart+ membership.
Read moreApr 2020Expanded access for customers using SNAP.
Read moreJul 2022Membership packaging expansion.
Read moreJul 2023Discounted membership for eligible customers.
Read moreJul 2024Student discounted membership offer.
Read moreSep 2025Expanded streaming benefit, including Peacock.
Read moreWalmart CorporateAssociate membership benefit.
Read moreEducation
National Institute of Fashion Technology, India
Graduated top of class